We hold our phones
Vertically 94% of the time
According to ScientiaMobile’s 2014
fourth quarter report, 94% of the smartphone hits indicate a portrait orientation. This means that we’re holding our phones vertically 94% of the time
Vertical viewing has increased
600% over the last 5 years
Mobile users don't rotate
, a media consultant and former video producer for the New York Times, who spent the last year researching vertical video found that mobile users consider holding their phones horizontally and repeatedly rotating their phones to accommodate horizontal content uncomfortable.
Vertical videos have
9 times higher completion rates
According to Snapchat’s internal data
vertical, full-screen video is viewed to completion 9 times more often than horizontal video, which only covers 25% of the screen when viewed vertically.
Brands are seeing big results -
73% average completion rate
As an early adopter of vertical video, AT&T saw a 73% average completion rate
for its ShapperHero Snapchat
video series for the platform.
Consider this, and ask yourself
Is it time for your brand to go vertical?