Blog - by Verly the World's First Vertical Video Marketplace
It might have been Snapchat that first gave vertical video advertising legitimacy, but now that the metrics have been revealed, showing the effectiveness of advertising that is native to mobile, Instagram has taken notice and prepared their platform for the way its user-base naturally creates and consumes the content that is important to them, a way that advertisers are likely to adapt if they want to reach this audience in a form that blends into their experience instead of intruding upon it.
Early pioneers of vertical video advertising including fast food giants Taco Bell and McDonalds, are quickly realizing that there was no reason to fret over whether or not the adoption this new format would be a move in the right direction. Both franchises have seen wildly positive results from their experiments in advertising with vertical video on Snapchat. Read More
Although you may not recognize the term, you are most likely already familiar with vertical video—video that is taller than it is wide—and it’s becoming more prevalent as we increasingly turn to our phones to capture and share our favorite moments. Although vertical videos played on platforms designed for horizontal viewing incite their fair share of controversy, it is quickly becoming essential for users and brands alike. Here’s why.
Thanks to Verly, I was able to create a professional vertical ad, while still meeting a very tight deadline.
We switched to vertical mobile ads completely built with clips from Verly, and our audience engagement has skyrocketed.
It was my first time trying vertical video, but the people at Verly answered all my questions, and everything turned out great!